Strategist · Storyteller · Founder
I help you build the brand that gets you known.
Through advertising strategy, narrative, and positioning — I work with founders, leaders, and organizations to build the kind of presence that moves people to act.
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PERSONAL ADVERTISING
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WORKSHOPS
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BRAND STRATEGY
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SPEAKING
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THE COMMENT SECTION
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VISIBILITY SYSTEMS
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1:1 SESSIONS
• PERSONAL ADVERTISING • WORKSHOPS • BRAND STRATEGY • SPEAKING • THE COMMENT SECTION • VISIBILITY SYSTEMS • 1:1 SESSIONS
WHAT I DO
Advertising strategy for people who are the brand.
I don't help people chase trends or execute tactics. I help them understand why their story matters, where it gets stuck, and how to articulate it with intention.
With over a decade in marketing and communications — and a master's degree in advertising — I build the strategy, narrative, and systems that make the right people stop and pay attention.
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The Discovery · The Brand Brief · The Campaign · The Chronicle
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For organizations, cohorts, and communities ready to build brand fluency together.
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For conferences, summits, universities, and corporate teams.
THE METHODOLOGY
Every engagement runs on the L.E.N.S. Framework.
Developed through years of practice, the L.E.N.S. Framework is the strategic backbone of every session, workshop, and engagement I deliver.
Language
The words you use to describe your work, your value, and your story — precisely and consistently.
Emotion
The feeling your brand creates in the people you're trying to reach — before they even know your name.
Narrative
The through-line that connects where you've been to where you're going — and makes people want to follow.
Strategy
The system that makes your visibility sustainable, intentional, and aligned with your actual goals.
CHRONICLES COLLECTIVE
My personal advertising studio.
Chronicles Collective is where my 1:1 sessions, workshops, and speaking work live — built on one belief: advertising isn't just for companies.
It's for the person who has spent years building expertise and now needs the strategy, positioning, and systems to make sure the right people know it.
WHO I WORK WITH
If you've been building something,
I help people know it.
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Founders & Entrepreneurs
You built the thing. Now you need the brand infrastructure to match — so people trust you before they even meet you.
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Leaders & Executives
Your title opens doors. Your personal brand is what keeps them open and what gets you invited into rooms.
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Creatives & Educators
Your work speaks for itself — but only if people can find it. We build the narrative architecture that makes your work impossible to ignore.
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Organizations & Teams
Your people are your best marketing. We train teams to communicate with clarity, confidence, and strategy.
WHAT THEY SAY
“Working with Zuhaly was a transformational experience for my brand. She helped me refine my mission, clarify my audience, and design a marketing strategy that elevated how I show up both personally and professionally.
Before her workshop, my biggest challenge was defining my mission statement, but her powerful questions unlocked a clear direction. I walked away with a stronger brand, a sharper strategy, and the confidence to market myself and my work more effectively.”
— Workshop Client
“What I appreciated most about working with Zuhaly was her professionalism and respect for my time. She helped me gain clarity on my professional goals and identify how I can build a stronger social presence to grow my business.
She laid out a range of well-thought-out options to consider, along with clear next steps. Throughout the process, she provided honest, constructive feedback that helped me make more informed decisions.”
— Discovery 1:1 Client
THE COMMENT SECTION
Strategy, stories, and
the unfiltered truth.
Every week I break down what's actually working in personal brand strategy.