ABOUT Zuhaly Ramón
BROOKLYN-BORN | FIRST-GEN LATINA
Welcome! Bienvenida sea.
I’m a Brooklyn-born, first-gen Caribeña, raised between the Dominican Republic, Puerto Rico, and Boston. In each place, I experienced community—and exclusion—differently. But it was in Boston where I first felt the weight of invisibility. That moment shaped me. Since I was 10, I’ve known my purpose: to create positive representation for Latinos.
My journey started with creative writing, led me into advertising, and now, I’m fully immersed in marketing and branding. Representation requires seeking, learning, and documenting our stories. That’s exactly what I do—helping people voice their narratives, build community, and shape their presence in the world.
Cultural Insights
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Multicultural Marketing
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Content Strategy
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Brand Strategy
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Cultural Insights ✨ Multicultural Marketing ✨ Content Strategy ✨ Brand Strategy ✨
My experience
With almost a decade of experience as a strategist, my expertise lies in bilingual and bicultural insights with a background in advertising and communications. I have developed and led campaigns, events, and strategic communications for B2B and B2C companies. Some of my previous clients include but are not limited to Dunkin’, USPS, and Google.
I earned a bachelor’s degree in Sociology and Spanish from Smith College and a master’s of science in advertising management from Boston University College of Communication.
Values
Listening & Understanding
Teamwork & Collaboration
Honesty & Transparency
2024 Rising Star
Latino Leaders Magazine is a dynamic publication that aims to connect leaders, inspire the future, and highlight the significant contributions of Latinos in the United States. This year, Latino Leaders named ME as one of the top 20 rising stars. This list is composed of Latinas who have demonstrated extraordinaire drive, creativity and talent. They represent the female leaders of the future as they keep advancing in their careers!
Podcast Appearances
“El día de hoy tenemos como invitada a Zuhaly Ramón fundadora de Dinero Chronicles. Hablaremos sobre deudas, presupuesto, ahorros, credito, bienes raices, y emprendimiento y cómo tomar el control de tus finanzas”
“Zuhaly Ramón is a Dominican and Puertorican-American caribeña based out of Boston. She is a full-time higher ed administrator, an advertising graduate student at Boston University, and a social entrepreneur. Zuhaly is the sole voice behind Dinero Chronicles, a digital platform that aims to empower Latinos to take control of their dinero by sharing tools, resources, and events on savings and debt.“
I love connecting with different audiences and educating people on the power of marketing, branding, and engaging the Latino community.