Brand Partnership & Video Production
Moodys x ALPFA
Objective
To manage the production of four videos that would be distributed across social media and the website. The videos aimed to increase engagement between Moody's and ALPFA, ensuring brand alignment and showcasing Moody's rebrand in a way that resonates with nonprofit audiences. The project also focused on boosting awareness and interest in both brands.
Target Audience
College students and professionals between the 18-35 who are also ALPFA members.
Results
Launched video series at the annual ALPFA Convention to over 6,000 attendees that learned about the updated Moodys brand, values, and vision in society.
