Event Marketing | Convention - Real Power, True Culture
ALPFA
Objective
The multi-day event aimed to celebrate and reflect on the positive changes occurring within our community and beyond. Focused on Latino college students and professionals, our convention is inclusive, welcoming individuals from all backgrounds.
Event Highlights
Theme
Real Power, True Culture
Goal
Drive 4,000 Registrants
Positioning
Emphasizing the global impact of ALPFA, we showcase the increasing inclusion and presence of Latinos across diverse industries.
Marketing Strategy
Our marketing plan unfolded in three strategic phases, ensuring maximum reach and engagement:
Early Bird Promotion: Leveraging organic tactics through social and email marketing, we encouraged current members to secure their spots early.
Brand Awareness: Initiating paid advertising on LinkedIn and Instagram, alongside a well-crafted press release, we introduced the Real Power, True Culture theme to a broader audience.
Member Engagement: Collaborating with the programs team, we hosted a pre-convention social series and published insightful LinkedIn blogs, enhancing member engagement and anticipation for the event. Developed an event media kit to encourage self-promotion from members and speakers.
Results
Registrants
Surpassing our goal, we achieved an impressive 5,400+ registrants. This was the highest
Media
Univision, largest Spanish-language content provider in the United States, picked up our event, amplifying our reach and impact.
Airport Ads
Breaking new ground, ALPFA's welcome experience at the airport marked a historic first for the organization.
