Digital Campaign | Cessation - Take the First Step
Department of Public Health
of Massachusetts
Objective
To connect people who use tobacco to quit services and support through 1-800-QUIT-NOW.
Target Audience
The target audience for this campaign was BIPOC adults in Massachusetts interested in quitting smoking at 25-55 years old.
Results
Developed a digital marketing strategy that reached the Latino community with a focus on Facebook and YouTube.
